The name itself reveals already the philosophy which has inspired Serena and Bruno Cibischino, the two brothers who are the mind and heart of niù since 1999.
The Cibischino siblings’ adventure started in Turin and later moved to Udine, where niù was born.Each collection recalls and reflects the experience of a journey; it is a meeting and the exchange point between the niù style and the landscapes, colours, perfumes and traditions of magical places. And it all translates into bold combinations – printed cottons and silks, ethnic wools and jacquards. Mixtures of yarns which also represent the mixtures of stories that weave together to generate an all-Italian-made total look.